Fernway brand book · v2.1 · Updated October 2026
How Fernway looks, sounds and shows up.
Clay is the only colour allowed to be loud.
We make gear for the walk, not for the summit photo.
Built to be repaired
Every product ships with spare parts and a guide. The brand never promises more than the gear can do.
Quietly capable
We sound like the friend who has done the route before: calm, specific, never shouting.
Outside is for everyone
No summits required. Our photos show real people on ordinary Tuesdays, in all kinds of weather.
Six chapters. Read the one you need.
02 — Contents
Logo
03
Clear space, minimum sizes, and the eight ways not to use it.
Colour
04
Seven colours, how much of each, and which pairs pass contrast.
Aa
Aa
Type
05
Fraunces for headlines, Geist for everything else. Try them live.
“Rain jacket. Packs into its own pocket.”
Voice
06
How we write: plain, warm, specific. With before-and-after examples.
Imagery
07
Real people, real weather, natural light. What we shoot and what we skip.
fernway-brand-kit-v2.1.zip
Downloads
08
Logos, fonts, colour files and templates in one zip, plus a request form.
Copy the core palette
Click any value to copy it. Contrast against white and black is worked out for you.
Oct 2026
Oct 2026
Aug 2026
May 2026
Need something else?
Can’t find the file you need?
Ask the brand team. We reply within two working days, usually with the file attached.